Tentative Classification Standards issued by the Division of Classification & Compensation are shared with the operating agencies of State government for their consideration and comment. Accordingly, this document that you are viewing is subject to change and will be issued in final form at the completion of the review period.


         Occ. Code 2281000



New York State Department of Civil Service

Classification Standard


          Sales & Sponsorships Manager is a one-position class that oversees and manages all phases of marketing and sales of sponsorship opportunities at the New York State Fair, and all events held at the New York State Fairgrounds.  The position evaluates existing sponsorship agreements, develops potential new sponsorship contracts, and administers policies related to corporate sponsorship.  This non-competitive position is found exclusively at the Department of Agriculture and Markets.




          SALES & SPONSORSHIPS MANAGER: non-competitive; one-position class; supervisory level; directs and supervises subordinate staff assigned to promote the sales of sponsorships for all events held at the State Fairgrounds; develops and implements policies and procedures for the sale and administration of sponsorship agreements; initiates and maintains relationships with corporate event sponsors; negotiates corporate sponsorship agreements; and manages the State Fairgrounds marketing budget.        





State Fair Administrators manage and coordinate events, exhibits, competitions, and the use and rental of facilities, concessions or supplement services on the State Fairgrounds to maximize the facilities use and profitability. They plan, schedule, execute and process contracts, billing and events logistics; and supervise staff.


Corporate Accounts Manager directs a statewide program to develop and maintain relations with major corporate outlets for the New York State Lottery, Gaming Commission.


Regional Sales Program Coordinator and Sales Program Coordinators implement, evaluate, and promote New York States lottery sales at the Division of the Lottery, Gaming Commission.      



Direct, coordinate, and manage the marketing and solicitation of corporate financial support of the State Fair to potential sponsorship customers.

·       Develop and oversee a budget for marketing and promotion related to sponsorship activities for the State Fair.

·       Explore potential corporate sponsors by collaborating with the advertising agency on contract, researching sponsorship and marketing publications, searching the internet, and making contacts to former and prospective sponsors. 


Develop and administer the implementation of policies and procedures associated with the sponsorship at the State Fair.


Direct, manage, and supervise subordinate staff in the marketing and sales of sponsorship opportunities at the State Fair.




Non-Competitive: A Bachelors degree in marketing, business administration, public administration or related field and four years of experience in the sales and marketing of corporate sponsorship agreements, one year of which was in a supervisory position. 

Date:  2/18



NOTE: Classification Standards illustrate the nature, extent and scope of duties and responsibilities of the classes they describe. Standards cannot and do not include all of the work that might be appropriately performed by a class. The minimum qualifications above are those which were required for appointment at the time the Classification Standard was written. Please contact the Division of Staffing Services for current information on minimum qualification requirements for appointment or examination.