Tentative Classification Standards issued by the Division of Classification & Compensation are shared with the operating agencies of State government for their consideration and comment. Accordingly, this document that you are viewing is subject to change and will be issued in final form at the completion of the review period.

TENTATIVE 

Occ. Code 2288900

 

HIGHER EDUCATION SERVICES REGIONAL

MARKETING REPRESENTATIVE, GRADE 22

2288900

SUPERVISING HIGHER EDUCATION SERVICES

REGIONAL MARKETING REPRESENTATIVE, GRADE 25

2288920

                       

New York State Department of Civil Service

 

Classification Standard

 

 

BRIEF DESCRIPTION OF CLASS SERIES

 

 

Higher Education Services Regional Marketing Representatives perform a variety of sales and marketing services to promote and support Higher Education Services Corporations (HESC) student loan program to colleges and universities.

 

These positions are located only in the HESC.

 

DISTINGUISHING CHARACTERISTICS

 

Higher Education Services Regional Marketing Representatives, within an assigned region of the State or outside the State, engage in extensive face-to-face, written and telephone communication with financial aid directors, bursars, admissions directors, presidents, and other senior officials at colleges, universities, and lenders to market HESC products and services. 

 

HIGHER EDUCATION SERVICES REGIONAL MARKETING REPRESENTATIVE: entry level; works under the general direction of a Supervising Higher Education Services Regional Marketing Representative.

 

SUPERVISING HIGHER EDUCATION SERVICES REGIONAL MARKETING REPRESENTATIVE: supervisory level; works under the general direction of an Assistant Vice President of Financial Aid Services or other administrator; manages the day-to-day activities of a group of Higher Education Services Regional Marketing Representatives.

 

RELATED CLASSES

 

Business Marketing Program Analysts identify, develop, implement and coordinate marketing programs and plans to support agency activities; execute special promotional campaigns, programs, and services to customers; provide input into business development and public relations; and represent agency in marketing and advertisement efforts.

 

ILLUSTRATIVE DUTIES

 

HIGHER EDUCATION SERVICES REGIONAL MARKETING REPRESENTATIVE

 

Under the general direction of the Supervising Higher Education Services Regional Marketing Representative, maintain positive relationships with current and potential clients to increase HESCs market share; conduct research on the characteristics of schools and lenders within their assigned region; develop and implement sales plans; conduct on-site and telephone sales calls to current and potential HESC clients to discuss new HESC products and services or enhancements to existing ones; evaluate, recommend, and implement new products or enhancements to existing HESC products and services based on interaction with current and potential clients; train HESC clients on new products and services or enhancements; ensure follow-up and timely response to technical assistance issues by directly responding to, or monitoring the referral of, such issues to other HESC technical staff; conduct marketing surveys; and represent HESC at conferences and meetings of professional organizations.

 

SUPERVISING HIGHER EDUCATION SERVICES REGIONAL MARKETING REPRESENTATIVE

 

Under general direction, supervises a group of Higher Education Services Regional Marketing Representatives; manages the design, development and implementation of marketing programs; researches promotional goals and determines how to best meet HESCs marketing goals within designated timeframes; develops and oversees reporting systems related to marketing visits and tracking of inquiries from potential customers; evaluates current and proposed communications media and promotional materials and recommends appropriate changes; directs and participates in developing and implementing sales promotions; and ensures consistent communications with financial aid directors and schools administrative staff.

 

MINIMUM QUALIFICATIONS

 

HIGHER EDUCATION SERVICES REGIONAL MARKETING REPRESENTATIVE

 

Open Competitive:  Bachelor's Degree and three years of experience in a position directly involving outside sales and marketing or the administration of higher education financial aid services, including the appropriate application of regulations, processes and delivery systems; OR Associate's Degree and four years of experience in outside sales and marketing or the administration of higher education financial aid services, including the appropriate application of regulations, processes and delivery systems.

 

SUPERVISING HIGHER EDUCATION SERVICES REGIONAL MARKETING REPRESENTATIVE

 

Promotion:  One year of permanent competitive service as a Higher Education Services Regional Marketing Representative.

 

Date:  8/08

 

 

NOTE:  Classification Standards illustrate the nature, extent and scope of duties and responsibilities of the classes they describe.  Standards cannot and do not include all of the work that might be appropriately performed by a class.  The minimum qualifications above are those that were required for appointment at the time the Classification Standard was written.  Please contact the Division of Staffing Services for current information on minimum qualification requirements for examination.