Occ. Code 2295220

 

HEALTH EDUCATION MEDIA SPECIALIST 2, GRADE 18

2295220

HEALTH EDUCATION MEDIA SPECIALIST 3, GRADE 23

2295300

 

New York State Department of Civil Service

 

Classification Standard

 

 

BRIEF DESCRIPTION OF CLASS SERIES

 

          Positions in this title series plan, develop, implement, and evaluate mass media and/or community outreach health education and promotion campaigns for specific target audiences on various health issues. Incumbents of these positions prepare or edit health education and promotion materials for all media; coordinate production of both print and electronic media materials; and conduct market research as well as evaluation of health education and promotion materials, approaches and techniques.

 

          These positions are only classified at the Department of Health.

 

DISTINGUISHING CHARACTERISTICS

 

HEALTH EDUCATION MEDIA SPECIALIST 2: full performance level; assists in the planning, development, implementation and evaluation of mass media and/or community outreach health education and promotion campaigns for specific target audiences on various health issues.

 

HEALTH EDUCATION MEDIA SPECIALIST 3: advanced performance level; plans, directs, and evaluates mass media and/or community outreach health education and promotion campaigns for specific target audiences on various health issues; and provides technical guidance to subordinate staff.

 

RELATED CLASSES

 

Public Information Specialists are engaged in the preparation of written material, editing, and dissemination of informational materials concerning the programs and activities of a State agency through various media including newspapers, radio, television, motion pictures, periodicals and State publications.

 

Public Health Educators provide consultation and technical service to other public health educators in State and local health departments, and to other agencies and community groups that plan, carry out, supervise, and evaluate public health programs or that have a role in solving health problems. Public Health Educators are concerned with bringing about change in attitude and behavior in the prevention of disease and the promotion of health through the use of educational principles and methods.

 

ILLUSTRATIVE DUTIES

 

HEALTH EDUCATION MEDIA SPECIALIST 2

 

Assist in the planning, development, implementation, and evaluation of mass media and/or community outreach health education and promotion campaigns for specific target audiences on various health issues.

 

 

Establish and maintain ongoing contact with radio and television public service directors, and print advertising managers.

 

 

Provide technical and consultative services in the evaluation of health education materials.

 

 

HEALTH EDUCATION MEDIA SPECIALIST 3

 

May perform all of the same duties and functions as a Health Education Media Specialist 2.

 

Plan, direct and evaluate of mass media and/or community outreach health education and promotion campaigns for specific target audiences on various health issues.

 

 

Advise Department staff and local health officials on the application of mass media and community outreach approaches to public health issues, problems, and needs.

 

 

Serve as liaison with other State agencies, public, and private groups involved in health education and promotion.

 

 

MINIMUM QUALIFICATIONS

 

HEALTH EDUCATION MEDIA SPECIALIST 2

 

Open Competitive: a bachelor's degree, and two years of experience in the preparation and distribution of health education or health promotion materials in both print media (e.g., brochures, posters, ads, newsletters) and electronic media (e.g., radio and TV public service announcements, videos, interactive computer programs). Thirty college credit hours in educational communications, communications, mass media, journalism, creative or technical writing, radio/television production or news writing, public health education, marketing or advertising, can be substituted for up to one year of the required experience.

 

HEALTH EDUCATION MEDIA SPECIALIST 3

 

Promotion: one year as a Health Education Media Specialist 2.

 

Open Competitive: a bachelor's degree, and three years of experience in the preparation and distribution of health education or health promotion materials in both print media (e.g., brochures, posters, ads, newsletters) and electronic media (e.g., radio and TV public service announcements, videos, interactive computer programs). Thirty college credit hours in educational communications, communications, mass media, journalism, creative or technical writing, radio/television production or news writing, public health education, marketing or advertising, can be substituted for up to one year of the required experience.

 

 

 

Date:  10/15

 

 

 

NOTE: Classification Standards illustrate the nature, extent and scope of duties and responsibilities of the classes they describe.  Standards cannot and do not include all of the work that might be appropriately performed by a class.  The minimum qualifications above are those which were required for appointment at the time the Classification Standard was written.  Please contact the Division of Staffing Services for current information on minimum qualification requirements for appointment or examination.